Running digital marketing campaigns without UTM parameters is like driving through a dark tunnel. You don’t know where you’re going or what you’ll find at its end. It doesn’t have to be this way. Also referred to as tags or codes, UTM parameters let you track the traffic source and analyze the outcome of your …
Every marketing strategy you run will have one single purpose at its core – to acquire a conversion. Conversions could be in the form of a form fill, a download, a purchase, or even just a click, and there is one element critical to encouraging these conversions, a CTA. For someone who isn’t clear what a …
Table of Contents What are Social Media Cards? Difference Between a Normal Post and a Clickable Social Media Card Do Social Media Cards Really Matter? Creating Clickable Social Media Cards Benefits of Social Media Cards Tips to Design Good Social Media Card Do’s and Don’t of Social Media Cards Introduction 58.4% of the global population uses …
Brands spend a lot of effort creating attractive and eye-catching social media posts that lead to landing pages designed for engagement and conversions. But what about the vessel that takes your user from the post to the landing page – the URL (or simply called the site link)? Does the URL impact user behaviour in …
