Introduction Email marketing is still the foundation of any digital marketing tactic, giving businesses a direct line of communication to their audience’s inboxes. Crafting compelling email campaigns isn’t just about creating compelling content; it’s more about making the recipients take action. This is where the call-to-action (CTA) is relevant. A well-crafted CTA can play a …
Take Advantage of Smart Links This Holiday Season Give Your Marketing Campaign an Edge Over Your Competition The holiday season is the best time of year for businesses from a revenue perspective as it allows consumers to spend more freely. If you have an e-commerce business or a retail business, you should have a sound …
Marketing forms the backbone of a successful business. With that said, marketing isn’t “straightforward” – it involves multiple aspects that work in tandem to create an overall boost in the image of a brand. Index Introduction What is a Branded Link? Why do You Need a Short/Branded Link? 4 Simple Steps to Create Branded Links …
Every marketing strategy you run will have one single purpose at its core – to acquire a conversion. Conversions could be in the form of a form fill, a download, a purchase, or even just a click, and there is one element critical to encouraging these conversions, a CTA. For someone who isn’t clear what a …