Eby Francis

With an experience of more than 10+ years in marketing, Eby manages and coordinates all the digital marketing activities across the organisation. Furthermore, he uses his skills in planning and accomplishing social media campaigns.

How to Boost Conversion Rates in Email Campaigns Using an Effective Call-to-Action Technique?

Introduction Email marketing is still the foundation of any digital marketing tactic, giving businesses a direct line of communication to their audience’s inboxes. Crafting compelling email campaigns isn’t just about creating compelling content; it’s more about making the recipients take action. This is where the call-to-action (CTA) is relevant. A well-crafted CTA can play a …